Integrated video optimization providers are forecast to earn $898 million in 2011 revenue, an increase of 44% over 2010. This sector report analyzes multiple categories of media optimization services, encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform, thePlatform, MobiTV, Move Networks and others.
The indexing, metadata, tracking and media measurement segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.
The media processing, encoding and transcoding section provides detailed analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.
Account acquisition is currently accelerating, forecast to reach 15,973 (annual average) in 2011, up 69% over 2010, a year when accounts grew by 50.5%. MRR averages $3,849 in 2011. While larger organizations (including enterprises) require additional capacity and are buying more, there is rapid growth seen in self-service accounts, though concentrated at lower MRR ranges.