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Net Music Radio 2007 - 2010: Listening Hour Analysis By Site
  • Published : February , 2008
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  • Published By : Accustream Research



Report Overview

Internet Music Radio ad billings came in at $80 million for calendar year 2007, up by 194% over the $26.9 million comparable in 2006 for audio ads. With the addition of $12 - $15 million generated through video ads placed on music sites, gross media buys were approximately $92 million in 2007. A comparison of reach and revenue for both terrestrial radio and online radio/music track plays suggests a market with fully valued potential of approximately $500 - $600 million annually.




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