Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud
Cloud computing is one of the hottest segments in information technology today along with mobile and wireless. Today, the number of smartphones in the US exceeds the number of laptops, tablets are enjoying significant growth, and just about every employee has one, two or even three mobile devices. Enterprise IT now has to deal with the additional responsibility of serving customers who use their mobile products to interact with the organization. Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena. This research evaluates companies, solutions, opportunities, and the future market for Cloud-based communications, applications, content, and commerce. This report is must reading for anyone looking beyond computing alone, back-up/synchronization, and/or hosting for new revenue opportunities in Cloud-based services.