Broadcast switcher is the key hardware component of video transmission process, as it is used for switching various video and audio signals coming from different sources. Broadcasters, with the help of switches, can select the source of video feed, transmit it over channels and make broadcasting process more efficient. Switches are integral part of the broadcasting industry to such an extent that without switches, it is impossible to achieve a fully integrated television and video production.
The major drivers for the growth of the broadcast switchers market are shift from analog to digital broadcasting, rise in consumer’s demand for high-quality video content, global adoption of HD and rise in number of digital channels. On the other hand, huge capital cost required while establishing new broadcast facilities, high cost of broadcasting equipments such as cameras, cables, audio video mixers etc. and absence of standardized process in content distribution may hamper the growth of broadcast switchers market. Emerging markets such as China & India and advanced technologies such as 4k(ultra HD) and further digitization to 3D are big opportunities for broadcast switchers market.
Broadcast Switchers Type Market Analysis
The broadcast switchers market by type is segmented as production switchers, routing switchers and master control switchers. The routing switchers dominate the switchers market by type due to its use at worship places, conference rooms, sports broadcasting and news production.
Broadcast Switchers End-User Application Market Analysis
Various applications of switchers are sports broadcasting, studio production, news production, post production and production trucks. Studio production is the most attractive segment and would be a leading application segment during the forecast period due to increasing awareness in Asia Pacific and RoW regions.
Broadcast Switchers Geographic Market Analysis
The global broadcast switchers market is analyzed over geographical regions such as North America, Europe, Asia Pacific and LAMEA. North America is the largest switchers market owing to adoption of routing switchers and increased usage of production switchers.
To get competitive advantages, broadcast switchers manufacturers are using a strategy of developing state-of-the-art products. Key players of broadcast switchers market profiled in this report are Sony Electronics, Inc., Snell Group, Grass Valley, Panasonic Corporation, Broadcast Pix, Ross Video, Miranda Technologies, Evertz Corporation, Utah Scientific, Inc. and Harris Broadcast.
Reason for the Study
Broadcast switchers market provides effective and efficient alternatives to the broadcasting industry. To unravel the hidden potential of the market, a deeper understanding of the subject is vital. The report dives into the recesses of the industry and finds the most profitable opportunities that the broadcast switchers market has for the stakeholders. Plunging deep into the finer market segments would help in unleashing the full potential of the market and this deeper understanding would help the companies in making profitable decisions and explore the untapped markets with confidence. The report deciphers some of the potential markets and top profitable segments that would elevate profitability and make remarkable differences in the bottom lines of top players in the market.
The broadcast switchers market is analyzed based on its segmentation by type, by end-user application and by geography.
By End user