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CDN 2014-2017 Operations and Analytics
  • Published : May , 2014
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  • Published By : Accustream Research



Table Of Contents

Table of Contents



Executive Summary 1

CDN Business Operations, Market Dynamics, Technology and Account Acquisitions Trends  1

The Macro Market: CDN Accounts under Contract Swell by 141.4% in 2013/2014 YTD   2

Graphic- CDN Monthly Recurring Revenue Analysis: 2005 -2013  2

Graphic- CDN Monthly Recurring Revenue: 2005 - 2013/2014 YTD  3

Graphic- CDN Accounts: Annual Analysis: 2005 – 2013/2014  4

Graphic- CDN Annual Accounts: 2005 – 2013/2014 YTD  5

MRR Analyzed by Individual CDN: Average MRR Increased 8.8% in 2013 to $6,719  6

Graphic- CDN Monthly Recurring Revenue Analysis: 2005 – 2013  6

Graphic- CDN Comparative MRR Averages: 2005 – 2013  7

Graphic- Akamai Monthly Recurring Revenue (MRR) 2005 – 2013  8

The CDN Sector Grew by 17.9% in 2013; Double Digit Growth Forecast through 2017  9

Graphic- CDN Market Revenue: 2003 – 2017 Retail Contract Value  10

CDN Terminology Definitions  11



Section One  17

Network Availability, Security, Quality and Scale: Selling CDN Services: 2014 - 2017   17

Graphic – Akamai COGS Analysis: 2007 - 2013  18

Graphic – LimeLight Networks: COGS Analysis 2008 - 2013  18

Graphic – Entertainment Media Revenue Share of CDN Market: 2006 - 2013   20

CDN Business Operations, Market Dynamics, Technology and Account Acquisition Trends   21

Account Acquisition, New Entrants and Competitive Forces   21

Retail and Transit Bandwidth Pricing Indicators: 2014 – 2015  22

Video Formats and Adoption Trends   22

International Markets, Competition and Account Wins  23

The Macro Market: CDN Accounts under Contract Swell by 141.4% in 2013/2014 YTD   23

Graphic – CDN Monthly Recurring Revenue Analysis: 2005 – 2013/2014 YTD  24

Graphic – CDN Accounts: Annual Analysis: 2005- 2013/2014  25

Graphic – CDN Annual Accounts: 2005 – 2013/2014/YTD  26

MRR Analyzed by Individual CDN: Average MRR Increased 8.8% in 2013 to $6719  27

Graphic – CDN Monthly Recurring Revenue Analysis: 2005 – 2013  27

Graphic – CDN Comparative MRR Averages: 2005 – 2013   28

Graphic – Akamai Monthly Recurring Revenue (MRR) 2005 - 2013  29

Graphic – CDN Revenue and Market Share: 2010 - 2013  30

Graphic – CDN Revenue Analysis: 2010 – 2013  31

Graphic – CDN Cap Ex Investment: 2007 – 2013  32

Graphic – CDN Cap Ex Investment: 2007 – 2013 in $Millions  33

CDNs Continue to Deliver Cap Ex Investment Efficiency Balanced Against Account Additions   34

Graphic – Cap Ex Analysis: Server Deployments and Account Growth: 2006 – 2014  34Graphic – Server Deployment and Account Growth Comparison: 2006 – 2013/2014  35

The CDN Sector Grew by 17.9% in 2013; Double-Digit Growth Forecast through 2017   36

Graphic – CDN Market Revenue Analysis: 2003 - 2017  36

Graphic – CDN Market Revenue: 2003 – 2017 Retail Contract Value  37

Media and Entertainment (audio/video-excluding games) Contract Value Increased By 5.4% in 2013   38

Graphic – Total Media and Entertainment CDN Contract Value 2006 -2013  38

Graphic – Total Media and Entertainment CDN Contract Value: 2006 – 2013  39

Graphic – Media and Entertainment Percent CDN Revenue: 2006 – 2013  40

Graphic – Media and Entertainment Market Value: CDN Segment 2006- 2013   41

Graphic – Entertainment Media Revenue Share of CDN Market Value: 2006 – 2013  42

Graphic – CDN Bandwidth Services Category Share: 2013  44

Entertainment and Media Commercial Market Value at $3.35 Billion in 2013  45

Graphic – Commercial Bandwidth Market Value: Media and Entertainment 2006-2013   45

Graphic – Bandwidth Provisioning: US Commercial Market Value Audio/Video 2006-2013  46

Domestic CDNs are Forecast to Reach $3.36 Billion in 2014 Revenue  47

Graphic – CDN Market Revenue Analysis: 2003 – 2017  47

Graphic – CDN Market Revenue: 2003 -2017 Retail Contract Value  48

Graphic – CDN Revenue Growth Rates:  2003 – 2017   49

Graphic – CDN Revenue and Account Growth Rates: 2006 -2013  50

Graphic – CDN Revenue and Account Growth Rate Comparison: 2006 – 2013   51

International CDNs Estimated at $1.4 Billion in 2013 Contract Billing: 2014 Forecast at $1.76 Billion   52

Graphic – CAGR US and Global CDN: 2006 – 2013  53

Graphic – CDN Global Market Value Comparison: 2006 – 2013  54

Graphic – Global CDN Market Value (Delivered by Domestic vs. International CDNs)  54

Graphic – Global CDN Market Value: 2006 – 2013 (Retail Contract Revenue)  55

Graphic – Global CDN Contract Revenue 2006 – 2013  57

Graphic – Global CDN Revenue Comparison: 2006 – 2013  58

Graphic – Gigabyte Pricing Increments: Annual Average 2006 – 2013  60

Graphic – Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 2006 -2013  61

Graphic – Mbps Retail Contract Pricing: 2006- 2013/2014  62

Graphic – Retail Pricing: Mbps Delivery and Annual Unit Declines  62

Graphic – Retail versus Transit Cost Decline Trends Comparison: 2006 – 2013/2014  64

Graphic – Retail and Transit Bandwidth Pricing Declines: 2006 – 2013  65



Section Two   66

Entertainment and Media: Video Drives Bandwidth Provisioning Billings and Total Commercial Market Value 2013 / 2014   66

Graphic – CDN Bandwidth Services Category Share: 2013   68

Graphic – Bandwidth Services: Commercial Market Value Share by Format 2013  .69

Graphic – Total Media and Entertainment CDN Contract Value: 2006 – 2013   ..70

Graphic – Total Media and Entertainment CDN Contract Value: 2006 – 2013  71

Media and Entertainment Account for 37.3% of Total CDN Contract Value in 2013   72

Graphic – Media and Entertainment Market Value: CDN Segment 2006 -2013   73

Commercial Market Value Analyzed against a Retail-Priced (Volume/Gigabytes Delivered Model) Reveals a $3.35 Billion Potential Market   74

Graphic – Commercial Bandwidth Market Value: Media and Entertainment 2006 - 2013   75

Graphic – Bandwidth Provisioning: US Commercial Market Value Audio/Video 2006-2013  76

2013 Commercial Market Value: Entertainment and Media Bandwidth Analysis By Content Category  77

Graphic – Digital Desktop and Mobile Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size: 2013   78

Graphic – Virtual Video Views: Bandwidth Services Analysis and Commercial Market Value’13  80

In-Stream Video Advertising (pre/mid/post roll) produced 36.9 million gigabytes and traffic, and a bandwidth services market worth $39.9 million in 2013   81

Graphic – In-Stream Virtual Video Advertising: Bandwidth Services, Provisioning Analysis and Value 2013  82

Graphic – In-Banner Video Advertising: Bandwidth Services and Provisioning Analysis 2013  83

Graphic – Download Music/TV Bandwidth Services and Provisioning Analysis 2013   84

2013 Transit Commercial Market Value: Media and Entertainment Bandwidth Analysis   85

Graphic – Digital Desktop and Mobile Radio: Backhaul Bandwidth Services Market Value  85

Graphic – Virtual Video Views 2013: Transit Bandwidth Services Market Value   86

Graphic – In-Stream Video Advertising 2013:

Pre/Mid/Post Roll Transit Bandwidth Services Market Size   87

Graphic – In-Banner Video Advertising: Transit Bandwidth Services Market Size 2013  88

Graphic – Music/Movie/TV Download Transit Bandwidth Services Market Size 2013   89



Section  Three  90

CDN Revenue, Accounts and Operational Analytics  90

Graphic – CDN Market Revenue: 2003 – 2017 Retail Contract Value   91

Graphic – CDN Market Revenue Analysis: 2003 – 2017  92

Graphic – CDN Revenue Growth Rates: 2003 – 2017   93

Graphic – CAGR US and Global CDN: 2006 - 2013  94

Graphic – CDN Revenue Share:  2010 – 2013   95

Graphic – CDN Revenue and Market Share: 2010 – 2013  96

Graphic – CDN Sector Revenue Analysis: 2010 – 2013  97

Graphic – CDN Revenue and Account Growth Rates:  2006 – 2013  100

Graphic – CDN Revenue and Account Growth Rate Comparison: 2006 – 2013   101

Democratizing CDN: Large Numbers of Smaller Account adds Impact Sector MRR Averages   102

Graphic – CDN Monthly Recurring Revenue Analysis: 2005 – 2013  102

Graphic- CDN Monthly Recurring Revenue: 2005 – 2013  103

Graphic- CDN Comparative MRR Averages: 2005 – 2013  105

QOS Performance and New Product Launches Signal Double-Digit Infrastructure Growth through 2017  106

Graphic – CDN Server Infrastructure Deployed: 2005 – 2013/2014  .  106

Graphic – CDN Total Server Infrastructure Deployed: 2005 – 2013/2014  107

Cap-Ex Investment Rose by 21% in 2013/2014   108

Graphic – CDN Cap Ex Investment: 2007 – 2013/2014  108

Server Deployments Increase by 15.8% in 2013/2014  110

Graphic - Cap Ex Analysis:  Server Deployments and Account Growth: 2006 – 2014   110

Graphic- Server Deployment and Account Growth Comparison: 2006 – 2013/2014 Capital Efficiency Analysis  111

Cost Containment, Managing Bandwidth and Operational Efficiencies Key to Marginal Performance Improvements in 2014 – 2017  112

Graphic – Akamai Gross Margin Analysis: COGS 2007 – 2013  112

Graphic – Akamai COGS and Gross Margin Analysis: 2007 – 2013   113

Graphic – Akamai COGS Analysis: Bandwidth Component Cost Breakout  115

Graphic – Limelight Networks: COGS and Gross Margin Analysis 2006 – 2013   116

Graphic – Limelight Networks: COGS Analysis 2008 – 2013  ..118

Graphic – CDN Provisioning and Services: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 -2017 (Part One)  119

Graphic – CDN Provisioning and Services: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 -2017 (Part Two)  123



Section Four  127

Complete 2013 Desktop/Mobile Video Views by Site, Network, Channel, Aggregator and Service by CDN Contract  127

Graphic – Virtual Video Views 2013: Complete Professional, UGC and Social Destination Traffic By Month and CDN Contract  128



Section Five  237

Complete 2013 Music Listening and Song Play Hours by Site, Channel, Network, Aggregator and Service by CDN Contract  237

Graphic – Digital Desktop and Mobile Listening Database: 2013 Complete Year by Month and CDN Contract  238



Executive Forum: Sector Q & A’S  260

Akamai  260

CDNetworks   267

ChinaCache  274

Highwinds   279

Level 3   287

Limelight Networks  292

MaxCDN  298

Mirror Image   302

RRSAT   309

TATA Communications  314

Verizon Edgecast  320

Yottaa   325




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