WinterGreen Research announces that it has a new study on: Client Office Productivity Software Market Shares and Forecasts, Worldwide, 2010-2016. Office software is useful as a way to implement automated process for any task relating to writing, calculating, collaborating, or presenting. Software is needed for management and sales implementations of different productivity tasks in different industries. The study has 464 pages and 155 tables and figures.
Office productivity software enables use of computers intuitively. Continuous systems upgrades improve the functions available to users. Learning is iterative. Software development is iterative. As one generation of software rolls out, customer feedback is used to evolve more useful features. The products evolved are able to improve productivity across the board in all industries. The software is a big reason the computer industry keeps evolving. Enterprises are constantly challenged to address changing market conditions.
Office productivity suites feature systems that are intuitive to use for very specific formatting and customization of the device look and feel. People do not like to have their personal formats changed by someone else using the device The software is personal. People can start a project without help from anyone, can ask for help if they need it, and can produce a result, a document, analysis, or presentation without anything but software. In this manner people can leverage what they know to communicate to a group.
A sales manager can build a power point presentation that is customized to a particular customer, being responsive to what is new in the product suite. An office suite is comprehensive. Software licenses provide the most advanced productivity suites available.
Office productivity suite markets are dominated by Microsoft which has been increasing its market share over the past few years. Competition in this segment is from well-established companies with differing approaches to the PC market. IBM Lotus is the number two participant in the market. IBM has positioned its office productivity suites to address the needs of the enterprise.