The entire video distribution sector is evolving rapidly, having to contend with consumers taking increasing control over their viewing, inside an increasingly IP-centric environment. To stay competitive, players along the image distribution chain need become more flexible and agile, to keep up with the growing complexity of video distribution. IDATE explores the concept of cloud TV and its role in TV and video ecosystems. The report looks at the way solution providers are positioned, and the strategies they are using to develop cloud TV products. It details the trends we are seeing in solutions, the key technologies being employed, along with the obstacles and opportunities for Cloud TV.