New players, new solutions, the connected TV market is entering a new stage in its development. This is playing out against a backdrop of consolidation for on-demand viewing and ongoing attempts to provide consumers with bigger and better selections of content and services.
Our latest report on the connected TV market explores the core trends in the sector, and the initiatives being taken by CE, TV and Internet industry players. It also delivers a detailed SWOT analysis for companies in each of these sectors. The report concludes with three outlook scenarios for 2025 that forecast market value and how viewing habits will have evolved depending on which of the three sectors comes out on top.