Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019
This research evaluates the mobile payments ecosystem, technology, and players including payment interface systems such as NFC, mobile wallets and integration with financial institutions. The report analyzes different mobile payment interfaces, devices, and methods as well as their corresponding support systems. The report compares different vendor solutions for wireless wallet and their prospects. The report also assesses the challenges within the payment industry and defines a roadmap for mobile payments evolution through 2017. This research includes Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming", which evaluates solutions to improve in-store sales, increase shopper loyalty, and overall engagement. These solutions include mobile shopping applications, friend locator and recommended buying, location-based marketing/advertisements, embedded entertainment (also known as "gamification"), social commerce, data intelligence, and more. The report provides retailer strategies and solutions.