The new golden age of personal media
This report explores disruptions in TV content distribution between now and 2025. It analyses disruptions in viewing habits and how the industry’s structure is changing, and delivers a view of how power will be shared between market players over the long term. And, finally, it provides market figures up to 2025, for three different development scenarios.
Our take on The new golden age of personal media
1. Our analysis of key trends: individualised consumption, simplified distribution
Linear viewing fragmented and reaching its peak
Obstacles to VoD being lifted
OTT services competing against basic packages, but not really premium services
Western Europe in a slump; US market still growing
Rethinking products and business models
Technical functions moving to the cloud
Content industry consolidation
New distribution models
OTT distribution altering revenue split
2. What does the future hold?
Basics of the market’s evolution
Three market development scenarios
Disparate regional trajectories
3. What will the future video market’s structure look like?
Productivity gains all along the chain
Consolidated content companies
Separation between commercial distribution and the networks
Profound change in how revenue is shared
Conclusion: recommended courses of action for TV industry veterans