Global Broadband Traffic Management: Business Case, Market Analysis, Roadmap, and Forecast
Driven by the growing surge for mobile broadband, wireless carriers worldwide are investing in traffic management as an economically efficient solution to expand network capacity and coverage. Wireless data traffic is a particularly fast growing area due to the perfect storm of several factors including price competition, expanded capacity through LTE, emphasis on operator growth through data plan expansion, and increasing smartphone penetration. With this coming data tsunami, mobile network operators will need automation in order to efficiently manage their large networks, which consist tens of thousands of base station with hundreds of settings each. Internet and data services backbone providers will likewise be challenged in the near future as a massive amount of data traffic will be introduced into the network.