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Google in LBS: Location-based Advertising Patent
  • Published : July , 2010
  • |
  • Number of Pages : 10
  • |
  • Published By : Mind Commerce

Report Overview
Google recently announced it was granted patent 7,668,832 for "Determining and/or using location information in an ad system". This patent contains eight (8) claims, including two (2) independent claims. This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.

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