RFID and M2M represent two large markets by themselves, both expected to grow dramatically over the next 10-20 years. Mix this growth with the competencies and expected continued growth of Google and there is a powerful mixture for explosive growth. This research includes an evaluation of RFID and M2M from a state of the industry perspective. This research identifies areas in which Google is poised to make a large impact within both RFID and M2M. This will have a profound effect on the existing ecosystem as well as create new opportunities for market development and expansion.