Google vs. Incumbent Service Providers
Arguably, much of Google's innovation has recently come through continuous through an aggressive acquisition strategy. The acquisition strategy has helped Google to expand in different business directions like different forms of advertising, location-based services, social media, mobile technologies, cloud business and many more. The impact of Google's expansion into non-traditional areas is beginning to have an impact on traditional service providers. We expect these impacts to increase over time in terms of speed and impact, forcing changes in the ecosystem including the need for incumbents to make some difficult decisions in terms of their service/product offerings, partnerships, and even business models. This report provides an evaluation of the competition between incumbent service providers and Google, including an analysis of Google Voice, Google Voice competitor Ring Central, and a comparative analysis of VoIP services.