In this report we analyze iPad in the marketplace including the threat of direct and indirect competition by applying Porter's 5-forced model. The model evaluates key factors including Supplier Power, Barriers to Entry, Buyer Power, and Threat of Substitutes. The report estimates the adoption of iPad by applying existing data to applicable mathematical models. It then presents the opportunities/challenges currently in the health care sector and discuss the applicability to iPad to provide value. It also provides suggestions and ideas for companies to align their offerings around value and leverage the opportunities and avoid the pitfalls. The report includes quantitative forecasts including iPad Annual and Cumulative sales in the USA (2010-2025) based on the Bass model.