Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising. Moreover, rise in demand for active check-in apps, and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market. However, increased prices of real-time based LBS components, and personal data security are the major factors hindering the growth of global location-based services industry. Increasing application areas along with technological advancements in cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, high precision cameras, and others is expected to provide numerous growth opportunities for the location-based services market.
Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period. Furthermore, owing to advancements in technology and increase in consumer demand, leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market. Product launch is one of the most prominent strategies adopted by market players in the global location-based services industry. For instance, in 2016, AT&T launched AT&T Fleet Complete, which is a GPS-based fleet for asset and mobile workforce solution. In addition, Retale, a location-based mobile advertising platform, announced the introduction of RetaleBot, which uses location based information to offer coupons to users through Facebook Messenger.
The global location-based services market is segmented into components, applications, technologies, end users, and regions. The components of location-based services market are segmented into hardware, software, and services. The services are subsegmented into consulting services, managed services, system integration services, and others services. The applications of location based services are segmented into location-based advertising, business intelligence & analytics, social networking, and entertainment (location-based gaming and augmented reality), mapping & navigation, local search & information, and others. On the basis of technology, the market is segmented into GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. The end users of the market are segmented into media & entertainment, retail, transportation, government & defense, healthcare, and others. The others segment includes oil and gas, education, and BFSI. The market is analyzed based on four regions, namely North America, Europe, Asia-Pacific, and LAMEA. North America is subsegmented into U.S., Canada, and Mexico. Europe is segmented into UK, Germany, France, Spain, Italy, and Rest of Europe. Asia-Pacific covers China, Japan, India, Singapore, South Korea, and rest of Asia-Pacific. The study on LAMEA region includes Latin America, Middle East, and Africa.
The report includes a comprehensive analysis of the key players operating in the location-based services industry, which include Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation, Oracle Corporation, Apple, Inc., and Bharti Airtel, LTD.
This report provides an in-depth analysis of the global LBS market to identify the potential investment pockets.
It outlines the current trends and future scenario of the global location-based services market size for the period of 2016 to 2020 to understand the prevailing opportunities and investment pockets.
The key drivers, restraints, and opportunities along with their detailed impact analyses have been elucidated.
Porterâs Five Forces model analysis illustrates the impact of factors such as threat of new entrants, threat of substitutes, strength of the buyers, and strength of suppliers on the market growth.
Value chain analysis provides a clear understanding on the roles of stakeholders involved in the value chain.
KEY MARKET SEGMENTS
The location-based services market is segmented on the basis of component, technology, application, end user, and geography.
Location-based Services Market, by Component
System Integration Services
Others (Deployment, Application, and Maintenance Services)
Location-based Services Market, by Technology
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference (OTD)
Others (Bluetooth, Enhanced cell ID, and Geofencing)
Location-based Services Market, by Application
Business Intelligence & Analytics
Social Networking & Entertainment
Mapping & Navigation
Local Search & Information
Others (Disaster Management, and Emergency Support)
Location-based Services Market, by End User
Media & Entertainment
Government & Defense
Others (Education, BFSI, and Oil & Gas)
Location-based Services Market, by Region
Rest of Europe
Rest of Asia-Pacific
KEY MARKET PLAYERS
Cisco Systems, Inc.
International Business Machines Corporation
Bharti Airtel, LTD.
OTHER COMPANIES MENTIONED IN THE REPORT:
TeleCommunication Systems, Inc., Intersec Group, WifiSLAM Inc., Aruba Networks, Inc., Meridian Apps, Inc, Ruckus Wireless, Inc., YFind Technologies Private Limited, Broadcom Corporation, Texas Instruments Inc, MediaTek Inc., Fujitsu Ltd., Intel Corporation, Samsung Electronics, LG Electronics, Lenovo Group Ltd., Huawei Technologies Co. Ltd., Canon Inc, Sony Corporation, Nikon Corporation, Garmin Ltd., Timex Group, Acer Inc., HP Company, Dell Inc., Pocket Finder, Pegatron Corporation, Wistron Corporation, TomTom Telematics, Zynga Inc., Yelp Corporation, Shopkick Inc., and Zebra Technologies