Due to the rapid growth and evolution of the smart phone market, there are many conflicting developments now occurring. This research focuses on the smart phone's mobile applications impact in the wireless marketplace, especially with respect to network operations and business opportunities. There are over 130 smart phone models currently on the market. The marketplace has developed quickly and there are only a few models that are popular and we will focus only on these units. This publication evaluates these particular smart phones and their impact on the wireless marketplace.