This research evaluates the Indian mobile marketplace including the impacts of 3G and mobile VAS applications. The report analyzes the unique mobile marketing ecosystem in India with a focus on the major players and a value chain evaluation. The report assesses the competitive advantages and challenges of entering the Indian mobile advertising marketplace. The research also addresses growth drivers and provides case study analysis. The report provides analysis of the potential for marketing within the very important the rural and less affluent demographic, which is a very important segment due to the large population of users in that class. The report provides market projections for various key aspects within mobile marketing including mobile VAS usage and mobile user behaviors. The report concludes with strategic recommendations critical for anyone within the Indian mobile marketing ecosystem.