Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018
Cloud computing has started to play a crucial role in mobile based value-added service (VAS) offering as end-users appetite for applications is ever-increasing and service providers are increasingly moving towards alternative service platforms and support infrastructure. Mobile VAS in the Cloud includes communications, content, commerce and applications of various types. Leading companies are positioning themselves to take leverage cost improvements as well as enhanced functionality, services integration, and convergence across service types heretofore constrained by device type, network type, and/or service provider. However, ensuring a fast, flexible, and economically viable service delivery via the Cloud is a continuous challenge thanks to security issues, piracy concerns, and the threat of cybercriminals damaging consumer and enterprise data. This research evaluates opportunities for mobile VAS in the Cloud, company specific solutions, alliances to combat challenges, market drivers and decision factors for consumer and enterprise customers. The report includes analysis of forecasts as well as recommendations for industry players.