Over the last few years, video offerings have become richer, more fragmented and more interactive.Control of the service consumption platform has become a major issue of managing the link with consumers and monetising services.
Three major industries are now teaming up or competing in the connected TV platforms market: Internet giants, Broadcasters and distributors of television services, Consumer electronics equipment manufacturers.
This report details the features, services, potential partners and types of devices that provide access to the platforms of the major players.
It highlights issues related to controlling the platform for the three sectors and the differences between strategies adopted.
It identifies several trends common to the various sectors for the future of connected TV platforms.
Finally, it looks at potential competition and cooperation between the different industries.
List of players examined
Issues by sector: Internet, TV, CE
A shift towards a new TV ecosystem