Personal care electrical appliances are used both by men and women for personal grooming purposes. Such products include hair care, oral care and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. However, the sales of comparatively newer products such as hair stylers and oral care appliances, would witness a faster adoption in the global market. In the developed nations, the market is witnessing a faster growth in revenue as compared to unit sales. This is illustrated from the continuous increase in price of the established products, due to the premiumization trend. Buyers, especially in the developed countries, are brand and quality conscious, which encourages them to buy premium products.
An improving economic environment, growth in ageing population and increasing disposable incomes are the key drivers of this market. Lack of awareness regarding novel products and durability, are some of the key restraints for the market. Hair dryers market is gradually moving towards maturity in the developed economies; however, the market possesses growth potential in developing nations. Newer products such as oral care appliances are yet to gain awareness in emerging economies. Lack of durability is another factor that restricts the market growth. Though, premium products are durable, numerous local companies offer non-durable products, which creates reluctance in customers mind, towards buying these products.
The personal care electrical appliances market has been segmented based on product types, gender and geography. Based on product types, the market is primarily segmented into hair care appliances, hair removal appliances, oral care appliances and other personal care products. Hair care appliances hold nearly 41% of the global personal care market, followed by hair removal appliances accounting for approximately 35% of the market. Geographically, the market has been categorized into North America, Europe, Asia Pacific and LAMEA. North America is the leading region in the market and is expected to retain its leadership position throughout the forecast period. Europe would be the second largest revenue generating region followed by APAC. However, APAC would grow at the fastest CAGR of 10.5% during the forecast period. Key companies profiled in this report include Remington Products Company, Procter and Gamble (Braun GmbH/Oral B), Conair Corp, Royal Philips Electronics NV, Panasonic Corporation, Groupe SEB, Colgate-Palmolive, Helen of Troy L.P, HoMedics Inc. and LION Corp.
KEY MARKET SEGMENTATION
The market is segmented on the basis of product type, gender and geography.
MARKET BY PRODUCT TYPE
MARKET BY GENDER
MARKET BY GEOGRAPHY