Pico projector, also known as pocket projector, handheld projector, mobile projector or mini beamer is an image projector used to project image through a handheld device. These projectors are inbuilt in various devices such as mobile phones, tablets, cameras, etc., and so it is popular as pocket or pico projector. These are miniature video, image or personal digital assistance (PDAs) projectors which could be used in various applications where there is a need of projecting information on larger screens.
The market is expected to have a remarkable growth as the market players would be coming up with inbuilt projectors in all their future products. Globally, around 1.80 million units have been sold, during 2013. Since these projectors are very handy and portable as compared to traditional projectors, this market is potential and has enormous opportunities in future. The detailed study of this market would give in-depth knowledge about the market.
The major driving force to this market is integration of these projection technologies in the mobile devices. Technological advancements would propel this market, as there would be widespread adoption of mobile devices throughout the globe. Although there are plentiful benefits of the product, low flexibility in inclusion of features would affect the success of the market. Despite of these curbs, the market would speedily grow in future, as the penetration rate of these devices is increasing.
Pico Projector Market Analysis by Technology
The diverse technologies used are Digital Light Processing (DLP), Laser Beam Steering (LBS), Holographic Laser Projection and Liquid crystal on silicon (LCoS).Holographic laser projection technology has various advantages such as higher image resolution and efficiency as compared to other technologies. In contrast, these technology projectors are expensive over various others.
Pico Projector Market Analysis by Types
The major types of pico projectors are Laser, Standalone, USB, Embedded and Multimedia. Laser type projector is a novel flavor, which uses the source of brightness, and is rich in color palette and self focusing aspect.
Pico Projector Market Analysis by Components
The various components used in these projectors are Red laser diodes, Lighting source, High brightness LEDs (HbLED), Optics and Light emitting diode (LED).
Pico Projector Market Analysis by Applications
The various sectors in which these projectors are required and used are Aerospace & Defense, Automotive, Business & Education, Consumer electronics and Healthcare.
Pico Projector Market Analysis by Type of Model
The projectors are segmented based on types of models are DLP HVGA, Ferroelectric LCoS, Color Filter LCoS (CF-LCoS), Syndicate’s Syl and Laser Beam Scanning (LBS).
Pico Projector Market Analysis by Geography
The study is carried out in various regions such as North America, Europe, Asia-Pacific, and Middle East regions.
The competitors in the market are adopting product launch strategies to add-on innovation to the existing competitive market. For example, Texas Instruments, Inc. announced that Foxconn, the manufacturer of iPhone, iPod nano, Mackbook Pros, etc., would come up with pico projectors in their future products.
Some other major players in the global market are AAXA Technologies, Inc., Samsung Electronics, 3M Co., Aiptek International, Inc., Luminus Device, Inc., Light on Technology Corp., Greenlight Optics, Acer, Inc., Texas Instrumentation, Inc., MicroVision, Inc., Mirrorcle Technologies, Coretronic Corp., Maradin Ltd., Lemoptix SA, Opus Microsystems Corp., Sony Corp., WowWee Group Ltd., Himax Technologies, Optoma Corp., Mezmeriz, Inc.
High Level Analysis
The market exploration gives a clear view of the global market, highlighting the benefits, drawbacks opportunities along with the detailed segmentation of the market. Porters five force model helps in analyzing market players, new entrants in the market and the novel strategies adopted by them. The bargaining power of buyer and supplier is analyzed based on the market players. Possible set of substitutes are studied to analyze threat of substitutes. SWOT analysis helps in providing a wider view of the competitive market and business strategy development. Market dynamics are analyzed on the basis of the strategic moves taken by the market players. The various stakeholders involved in the value chain are examined thoroughly for the better understanding of their strategic plans.
The global market can be classified based on types, components, types of models, technology, applications and geography.
MARKET BY TECHNOLOGY
MARKET BY TYPES
MARKET BY COMPONENTS
MARKET BY APPLICATIONS
MARKET BY TYPE OF MODEL
MARKET BY GEOGRAPHY