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Real-Time Bidding
  • Published : April , 2014
  • |
  • Number of Pages : 33
  • |
  • Published By : IDate



Report Overview

Further evolution in the automated display-advertising market

This report examines the market of RTB (real time bidding), the concept within advertising which is today showing the most growth; it provides increased ROI for both demand and supply, and has further potential as it spreads from current indirect sales to also direct sales. The global market sizing and forecasts, together with country breakdowns of the US, France, Germany, Italy, Spain, UK and Japan is provided, together with the main drivers and barriers for this market. The strategies of the Internet giants (GAFA), together with examples of specialised players (DSPs, SSPs and ad networks) are also looked into.

Slideshow’s contents

1. Executive Summary

2. Methodology & main concepts of RTB
2.1. General methodology of IDATE ‘s reports
2.2 Definition of RTB
2.3 The technology

3. RTB Markets
3.1. Market size
3.2 Positioning in the overall advertising structure

4. Player strategies
4.1 Overview
4.2 The Internet ‘four ‘: Facebook, Apple, Google, Amazon
4.3 Advertising-specific players

5. Conclusion / strategic analysis
5.1 RTB is the fastest-growing segment of digital advertising
5.2 Drivers of RTB
5.3 Barriers to RTB

6. Appendix

List of companies reviewed

  • Amazon
  • Apple
  • AppNexus
  • Criteo
  • Facebook
  • Google
  • Millennial Media
  • Rubicon Project
  • Turn
  • Twitter / MoPub
  • Xaxis (WPP)



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