Sport - Cinema - TV Series
This report spotlights premium content right holders’ strategies to tap the new internet territories. It provides a benchmark of OTT services launched by major rightholders. The study also provides the analyses and conclusions on these OTT strategies in highlighting their drivers and hurdles: technology, regulation, consumption patterns. Finally, it addresses the question of viability of an exclusive OTT strategy for Sport, Cinema & TV series right holders.
2. The premium video content rights economy
2.1. Premium content and services
2.2. Players in the premium content rights market
2.3. The premium content rights market
3. The current OTT strategies of premium content rights holders
3.1. Sports leagues ‘ OTT services
3.2. OTT services for fiction catalogues
4. Would transitioning to an ‘everything OTT ‘ model be viable?
4.1. A better share of the value for rights holders?
4.2. Is ‘everything OTT ‘ for premium content distribution viable?
4.3. The barriers to an ‘everything OTT ‘ solution
4.4. Migrating towards mixed TV + OTT distribution