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World Situation Awareness Systems (SAS) Market - Opportunities and Forecasts, 2015 - 2022
  • Published : March , 2016
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  • Number of Pages : 106
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  • Published By : Allied Market Research

Report Overview
Situation awareness is the information pertaining to the environment with respect to space and/or time, status, location and potential threats to important assets. The aim of this report is to analyze the present and expected future trends of the SAS market as it is projected that more organizations would opt for the system. The study covers a deep dive analysis of the market potential in all the key industry applications. The report analyzes opportunities in the developed and emerging economies so that companies can strategically make region specific plans.
Situation Awareness System Market Analysis by Product
The product market consists of fire & flood alarm systems, human machine interface (HMI), radio frequency identification (RFID), access control, radar, chemical biological radiological nuclear (CBRN) systems, command & control system, sonar, physical security information management (PSIM), and video systems. The fire and flood alarm system is one of the oldest mechanisms in situation awareness and the system is deployed in large volumes across industry verticals. Therefore, fire and flood alarm system has the largest market share in the present market. However, advances in video capturing technology and the clarity of the captured data have increased the deployment of video systems. Additionally, there are several technologies available in the market that can be used for video surveillance. Therefore, it is expected that video systems would grow at the highest rate in the market and outnumber most of the products in terms of revenue. 
Situation Awareness System Market Analysis by Components
The components market includes sensors, global positioning system (GPS), microelectromechanical systems (MEMS)/gyroscopes. Sensors are being used in situation awareness for many years and in large volumes; therefore, sensors have the largest market share. However, GPS has emerged as a major component to track assets in real time and it is an easy to use component, which is integrated in various devices. Therefore, it is expected that GPS would have the highest growth in the market.
Situation Awareness System Market Analysis by Industry Application
The industry applications of the market are military/defense, aviation, maritime security, cyber security, automotive, healthcare, construction, civil, homeland security and plant automation management. The military and defense departments have been using the SAS for several decades, as it is critical for their smooth and safe operation; therefore, military and defense has the highest revenue share. It is expected that the healthcare sector would have the highest growth rate, as technological advances in video systems would increase the deployment of these products in the healthcare sector.
Situation Awareness System Market Analysis by Geography
The geography market is segmented into various regions such as North America, Europe, Asia-Pacific and Rest of the World (RoW). North America has the largest market share as the U.S. military has been using SAS since the Second World War and it had a ripple effect across other industries, increasing the deployment in other sectors. However, it is expected that Asia-Pacific would have the highest growth, as economic developments would make the SAS affordable for various industries to deploy the system.
Competitive landscape
Product launch is the top strategy adopted by companies to increase their market share as technological advances allow companies to constantly develop new and better products. Some of the key players profiled in the market are Advanced Micro Devices, Inc., Denso Corporation, General Electric, Honeywell International, Inc., Harris Corp., The Mariner Group, LLC, Microsoft Corporation, Proximex Corporation and Rockwell Collins. 
High level Analysis
The report analyzes the bargaining power of buyers & suppliers and the threat of substitute products and new entrants, based on the Porter’s five force model. The industrial applications are dependent on the services of product and technology providers. Therefore, the bargaining power of buyers is low. Since the market has big industry players such as Honeywell, GE, Microsoft etc., they have superior technical expertise, which increases their bargaining power. The threat of substitute products is low as the technology is still evolving and development of new products is difficult. Threat of new entrants is high as the technological expertise is not required. The impact analysis of the top ten factors affecting the market is provided for the current market situation and expected future scenario. The key investment pockets are analyzed based on the market estimations of each segment. The key strategies adopted by the companies are analyzed in detail to give implications of the competitive scenario. 

Comprehensive analysis of the factors driving and limiting the growth of the market are provided
Market estimations are done as per the present market scenario and expected future trends for the period 2013-2020 with 2012 as base revenue
In-depth analysis of various geographies would give an understanding of the trends in various regions so that companies can make region specific plans
Deep dive analysis of segments such as components, communication technology, and networking technology provide insights that would allow companies to gain competitive edge
The in-depth discussion of the role of supply chain participants of the market provides value chain analysis

The market is segmented by products, components, industry verticals and geographies as follows:
By Products

Fire And Flood Alarm Systems
Human Machine Interface (HMI)

Helmet Mounted Displays (HMD) 

Multi-Function Displays

Radio Frequency Identification (RFID) 
Access Control 
Chemical Biological Radiological Nuclear (CBRN) Systems 
Command & Control System 

Active Sonar 

Passive Sonar

Physical Security Information Management (PSIM)

Video Management System (VMS) 

Geographic/Geospatial Information System (GIS) 

Terrain Awareness And Warning Systems (TAWS)

Video Systems

Thermal Camera/Forward Looking Infrared (FLIR) Camera 

Analog Cameras 

HD Multi-Megapixel Camera 

IP Cameras 

Motion Detectors 

Embedded Video Processor 

Closed-Circuit Television (CCCTV) 

Video Stabilizer And Encoder 

Digital Video Recorder (DVR) 

Network Video Recorder (NER)

By Components


Network Sensors 

Image Sensors

Electro-Optical/Infrared Sensors 

Global Positioning System (GPS) 
Microelectromechanical systems (MEMS)/Gyroscopes

By Industry Applications


Unmanned Aerial Vehicle (UAV) &Unmanned Combat Air Vehicle (UCAV) 

Unmanned Ground Vehicle (UGV)


Air-Traffic Control 

In Flight Situational Awareness

Maritime Security 

Sensor Performance: 

Data Fusion

Cyber Security 

Fire Safety 

Weather Surveillance 

Decision Aiding

Homeland Security

By Geography

North America
Rest of the World (RoW)

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