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Smart Toys
  • Published : July , 2014
  • |
  • Number of Pages : 44
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  • Published By : IDate



Report Overview

A new video game market segment

Smart toys’ or ‘app toys’ consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry.

Slideshow’s contents

1. The pioneer Skylanders
1.1. The “smart toys” concept
1.2. A simple concept, a huge success
1.3. NFC and ubiquity
1.4. Business model

2. Supply analysis
2.1. Various forms of toys and connected toys
2.2. M2M and IHM communication technologies
2.3. Four business models coexist
2.4. Pricing models
2.5. Are the two industries merging?

3. Challenges and market prospects
3.1. Challenges for development studios
3.2. Challenges for video game publishers
3.3. Challenges for toy manufacturers
3.4. The toy market
3.5. Market prospects for ‘smart toys’




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