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The Future Internet in 2025
  • Published : November , 2014
  • |
  • Number of Pages : 119
  • |
  • Published By : IDate



Report Overview

Open paradigms for personal data and platforms?

This report presents a detailed perspective of potential futures for the Internet services market by 2025, with their impacts on the adjacent ICT market of devices, telecom and software and on non-ICT, vertical markets.

By using assumptions regarding openness of ecosystems and personal data, it assesses the major disruptive trends around technology, usage, business models and regulations, to determine the greatest uncertainties that will shape perceptions in 2025. Four major scenarios - platform wars, low-cost islands, open innovation and ‘pay per trust’ - are identified and quantified, with breakdowns by business model (advertising, one-off payment, unlimited subscriptions and commission on sales) and by service (cloud, video, social, search, mobile, e-commerce, communications, RTB and digital content).

Cases studies and Players examined

Case studies and focus APIs

  • Netflix signing deals with telcos despite developing its CDN to get better access to the TV set
  • FBX - Automated sales
  • Social networking and mobile services
  • Big data
  • APIs enabling very granular technology modularity
  • Sharing economy
  • Self-tracking
  • Adoption of privacy-friendly tools - The beginning of a new arms race?
  • Privacy paradox
  • RTB - Advanced targeting reaching display advertising markets
  • Freemium
  • Internet players investing in infrastructure
  • Verticals - Google beyond ICT
  • Concerns around data protection
  • Fiscal rules - The tax debate is getting ever more serious
  • China
  • The (necessary) expansion of Google into hardware and IoT
  • Churn culture is possible: Example of social networks
  • HTML5
  • Vendor Relationship Management
  • Shodan
  • DuckDuckGo
  • South Korea Internet
  • Apple Pay

Main players mentioned in the report

  • Airbnb
  • Alibaba
  • Apple
  • Amazon
  • Baidu
  • Bitcoin
  • Daum
  • DuckDuckGo
  • eBay
  • Ello
  • Expedia
  • Google
  • Facebook
  • Instagram
  • KakaoTalk
  • Kayak
  • Lightbeam
  • Line
  • Microsoft
  • Midata
  • Naver
  • Nike Netflix
  • Paypal
  • Personal
  • Priceline
  • Rakuten
  • Salesforce
  • Sculpteo
  • Silent Circle
  • Sina
  • Shodan
  • Spotify
  • Tencent
  • Tesco
  • TripAdvisor
  • TaskRabbit
  • Twitter
  • Uber
  • Venmo
  • WalMart
  • Wikipedia
  • Withings
  • Yandex

Slideshow contents

1. The fundamental disruptions induced by Internet development
1.1. Fundamental drivers of Internet
1.2. Fundamental barriers to Internet
1.3. Key impacts of Internet and Digital

2. Review of major trends
2.1. Technology trends
2.2. Usage trends
2.3. Top business model trends
2.4. Policy and regulation trends

3. Scenarios for 2025
3.1.Current situation - Internet services market (1/2)
3.1.Current situation - Internet services market (2/2)
3.2. Four main scenarios, driven by openness of (personal) data and ecosystems
3.3. Scenario characteristics
3.4. Illustration of scenarios using today’s examples
3.5. Key moves required for each scenario

4. Market assessment of scenarios by 2025
4.1. Strong growth even for pessimistic scenarios
4.2. Cloud, search and e-commerce remain dominant in 2025
4.3. Some variations in revenue sources between scenarios
4.4. Focus on services: Advertising-based services
Focus on services: Social
Focus on services: Video
Focus on services: Mobile




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