UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. The advantage of UHT milk is its long shelf life period of 6-9 months, which is also the USP of this product. In addition to that, it can be stored in room temperature without refrigeration until the packet is opened. The increasing apartment culture of consumers with limited refrigeration space leads them towards the purchase of UHT milk as it has a long shelf life. In addition, rising household income promotes consumers to show their interest towards the premium products such as UHT milk. Its loss of nutritional value during the production process and its high price as compared to normal milk are the major restraints of its market growth. Due to the poor cold chain setup in the developing countries, the UHT milk consumption share is increasing as compared to non-UHT milk consumption.
Ultra High Temperature Product Market Analysis:
On the basis of product, this market is segmented into Full cream UHT milk, Skimmed UHT milk and Semi-skimmed UHT milk. The fat content of full cream milk is high. In every 100g, there is 3.9g of fat, of which 2.5g is saturated fat. A high intake of saturated fat can increase the amount of cholesterol in the blood, leading to clogged arteries and an increased risk of heart disease. Therefore, only limited consumers can intake full cream milk and specifically people with a need for cholesterol. On the other hand, the skimmed and semi skimmed product is very useful as these products are very good diet for infants, teenagers and adults. In addition, Calcium content can be found in skimmed milk.
Ultra High Temperature Geography Market Analysis:
On the basis of geography, the ultra high temperature milk market is segmented into Europe, North America, Asia Pacific and rest of the world. As UHT milk can be stored for a longer period, its demand is highest in European market due to their less frequent shopping habits.
Ultra High Temperature High level Analysis:
The UHT milk market is an emerging field of the global milk market. The driving and restraining factors for this market are strategically dealt in this analysis and more emphasis is given towards its growth opportunities. The global market is analyzed using Porter’s five force model which assists the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. The study includes a value chain analysis for better understanding of key players in the supply chain right from the manufacturers to end users.
Ultra High Temperature Competitive Analysis:
The major players in global ultra high temperature milk market are Albea Group, Amcor Ltd, First milk, Koa Glass Co. Ltd., Ardagh Group, Bemis Company, Inc., Bormioli Rocco Spa, MeadWestvaco Corp., Saint-Gobain, Sonoco Products Company, Mondi plc and A2 Corporation and Mother dairy. To support its milk distributor in China, A2 Corporation ltd. has implemented a business strategy called ‘a2 platinum infant formula’. As per the parents need, Sonoco suppliers launched a parent friendly package in UK for the nourishment of the growing babies.
The global ultra high temperature milk market is segmented into two major categories such as product type and geography.
Key Market Segments
MARKET BY PRODUCT
MARKET BY GEOGRAPHY