Virtual video platforms together with essential CMS workflow, encoding, transcoding, optimization, recommendation and discovery tools produced a market worth $1.53 billion in 2013 revenue.
Enterprises, IPTV/OTT operators, TV Everywhere programmers, publishers, brands, businesses and eCommerce websites collectively are embracing or bolstering virtual video initiatives illustrating the backdrop to market expansion.
Each of the five technology platform, virtual tool and service segments inside this diverse, high-margin, M & A active and VC-attractive sector is forecast to achieve double-digit CAGRs through 2016, according to an operations knowledge report by AccuStream Research.
The report, Virtual Video Platforms and Workflow Solutions 2014 – 2016, builds a detailed sector valuation framework comprising historical and projected revenues, core competencies, R & D initiatives, targeted account verticals, international exposure and billing models by entrant, augmented by comparative analysis of each segment’s growth trajectory by product type.
The market is quickly implementing cloud-based solutions and services, as accounts lock in lower upfront costs with vendor ROI tied to lifetime customer value projected against future capacity growth.
Moreover, video deployment complexities necessitate end-to-end solutions or existing systems integration expertise to reduce customization and CAPEX outlays.
Consumer-facing virtual video platforms Brightcove, Kaltura, Ooyala and others carved out 24.4% of sector value. Enterprise-focused video solutions Invodo, Qumu, Ustream (including on-premises deployment specialists) and similarly positioned vendors captured 14.5%.
The IPTV/OTT segment, populated by companies like Piksel and Octoshape, booked a 22.6% share. The encoding, transcoding and optimization segment which includes Encoding.com, eyeIO, Haivision, Sorenson and Wowza Media, among others, a 13.6% share.
Search, recommendation and personalization solutions like SnappyTV, TiVo (software and services revenue only) and its newly acquired Digitalsmiths’ digital TV discovery technology and data warehouse a 24.9% slice.
Report analytics are complemented and enhanced with in-depth Q & A’s featuring the sharpest minds and brightest tech management in each segment of the virtual video platform space and related workflow disciplines.