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World Online Advertising market
  • Published : August , 2014
  • |
  • Published By : IDate



Report Overview

Search - Display - Mobile - RTB - Social networking - Video

The World Online Advertising market package includes:

  • a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USAUK -France -Germany-Italy-Spain-Japan-South Korea-China-Brazil - India - Russia - TurkeySouth Africa - Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country : search, display, mobile, RTB, social networking and video.
  • a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple)

Database trackers

Access

Fixed

  • Internet subscribers (millions)
  • Annual growth rate
  • Internet density

Mobile

  • Mobile subscribers (millions)
  • Annual growth rate
  • Mobile density

Internet usages

Fixed

  • Fixed Internet users (millions)
  • Annual growth rate
  • Fixed Internet penetration

Mobile

  • Mobile Internet users (millions)
  • Annual growth rate
  • Mobile Internet penetration (% among mobile subscribers)

geographical coverage

Zones

  • World
  • EU 5
  • EU28
  • Asia Pacific

Countries

  • Brazil
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Russia
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • UK
  • USA



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