This yearly observatory provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2019.
â¢ Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming.
â¢ The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
â¢ 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
â¢ The total telco services market is also provided as a means of comparison with the OTT services market
Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at playersâ financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATEâs perspectives and outlook.